Strategic Sales Management

0 hours

Business & Management

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Skills covered in this course

transactional analysis communication styles sales presentation negotiation techniques sales leadership coaching

Strategic Sales Management at a Glance

Start date: Any time

Location: Online

Study pace: Flexible (no deadlines, no set time limits)

Qualifications: Level 7 Diploma

Assessment: Online written assignments

Includes: 1-2-1 tutor support, FREE laptop*, all course materials and more

Also Includes: Free 1 Year IoD or CIPD Membership for Graduates

Sales managers are responsible for spotting the right prospects, understanding what drives potential customers, and then doing the work to win business. If you’re looking to help your team sell more confidently, this could be a great next step.

With the Level 7 Strategic Sales Management course, you’ll learn how to build a customer service approach that supports retention, boosts sales, and increases overall customer value. When you finish, you’ll walk away with the key sales skills and knowledge that matter most in today’s market.

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The Learner will:

Study transactional analysis and connect it to real sales conversations and day-to-day responsibilities.

Identify different communication styles and put them into practice to strengthen relationships with customers.

Get ready for, plan, and deliver a sales presentation successfully.

Develop useful knowledge and techniques for sales negotiation scenarios.

This course is eligible for ELCAS funding.

*free laptop if you pay in full, excluding payment plans and ELCAS funded learners

How it Works
On the Strategic Sales Management course, you complete a Level 7 diploma built to help you grow the practical skills you need to do well in business.
Everything is delivered online, so you can begin whenever suits you. There’s no rush and you can work at a pace that fits around your life. Each module includes 40 hours of guided learning online, plus another 30 to 50 hours of optional extras. These typically cover recommended exercises, useful reads, digital resources, and self-check tasks.
To finish the diploma, you’ll submit 3 Level 7 online assignments. Each one is roughly 2,000 to 3,000 words. Once you pass, you’ll receive your Level 7 diploma. After that, you may be able to top up to a bachelor’s degree through a selection of UK universities.
Throughout the course, you’ll have access to 1-2-1 tutor support and webinars, along with social learning forums and additional materials. That means you’re not going through it alone. You’ll also be able to review the academic standards and professional links we meet so you can feel confident about your learning experience.

Course Modules
Level 7 module listing
1.Personal Awareness in Sales
See how getting clear on your own strengths, weak spots, and communication habits can make a noticeable difference to your results. You’ll also learn how to build more genuine customer relationships.
2.Focus on Customers
Learn approaches for understanding what customers actually need, creating trust, and shaping personalised solutions. The goal is long-term value and loyalty, not quick wins.
3.From Sales to Sales Management and Coaching
Build the ability to move from selling as an individual to leading and coaching others. This includes practical leadership, keeping teams motivated, and improving performance.
The assignment unit titles for the Level 7 course are:
Personal awareness in sales
Focus on customers
From sales to sales management and coaching
This Level 7 strategic sales management course includes 3 written assignments, and each one is around 5,000 words. You’ll get guidance throughout the modules and assignments through the Tutor area on the learning platform.

Am I eligible for this programme?

Career Progression
The Level 7 Diploma in Strategic Sales Management from Online Business School is aimed at professionals who want to progress into sales leadership and strategy-focused work.
This programme gives you deeper knowledge and advanced skills designed for senior sales roles. It’s built around real situations, so you’re prepared to run sales activities at a strategic level, not just manage day-to-day tasks.
After you complete the course, you’ll be in a strong position to move into roles such as:
Sales Director
Senior Sales Manager
Sales Operations Manager
Business Development Director
Head of Sales Strategy
Sales Performance Consultant
This diploma is a smart choice if you’re aiming for senior positions, want to sharpen how you make strategic decisions, and are looking to step into leadership within sales management.