About this course
Welcome to the Marketing Strategy course.
This online programme digs into what makes marketing strategies work, and how strong teams turn ideas into results. You'll also pick up practical skills, plus templates you can use to plan, run, and review your own campaigns.
You'll work through the key hands-on methods, starting with the research stage, then moving on to setting objectives, choosing KPIs, mapping customer journeys, and finally writing the brief and evaluating what you've done.
And yes, the best part is that you'll learn from experienced strategic leaders. On top of that, you'll get exclusive inspiration from award-winning case studies and research papers.
Even better, this course is built to be enjoyable and straightforward. Everything is explained in plain English, no confusing jargon. You don't need any previous experience. If you pass, you'll receive a CPD-accredited certification in Marketing Strategy.
*Learning with 42courses
This short online course breaks down why marketing strategy matters and how it supports every successful brand decision.
Through videos from key contributors and standout examples, we've put together a course that covers the basics of marketing strategy. Then we go a step further, sharing useful techniques and clear principles you can apply to make your campaigns stronger.
The learning style is made for a modern digital world. Each topic is taught in small, manageable lessons you can fit around your schedule. At the end of every lesson, there's a quick quiz to check you've actually taken the learning on board.
As you go, you'll earn points and badges, so you can easily see your progress and compare it with other learners.
What level of learning is this?
- All 42courses programmes focus on the fundamentals (so you finish with a real understanding of the topic and its key methods, models, and what works in practice).
- Real tutors review your progress as you move through the course, and they'll guide you if you hit a wall.
How long does it take to complete a course?
- You're looking at about 7-9 hours in total. There are no strict time limits, and each course is broken into short, bite-sized sections.
- Because it's on-demand, you can start whenever you want and finish when it suits you. No more waiting around for coursework checks.
