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42Courses

Innovation

9h

Three things you can count on.

A CPD-accredited Mini MBA.

Learning that's more than theory. Your CPD certificate is signed, dated, and easy to verify.

Marked by humans, not bots.

Real feedback from a real person. You'll usually hear back within 24 hours.

Personalised to your role.

Every lesson gets reshaped around your day-to-day work, so you can actually use it right away.


About this course

Disruptive innovation is suddenly on everyone's radar.

Back when the world was simpler, only certain industries like fashion and technology really had to keep reinventing themselves every year.

Today, it's almost universal. From snack brands to airlines, businesses are constantly pushed to come up with better products and services, faster than the next competitor.

This course breaks down what disruptive innovation actually means, why it shakes up markets, and the practical methods you can use to create that kind of change in your own work.

You'll follow a clear, step-by-step approach that will shift the way you think about offerings, who buys them, what users do with them, and how innovation really happens.

You'll also discover why extreme users often hold the clues to breakthrough ideas, how to turn what you learn into real solutions, and how to sort through innovation ideas so you can focus on what matters.

The frameworks and techniques you'll be introduced to are designed so you can run your own innovation experiments, not just read about them.

When you finish, you earn your certification from Paddle, a group that supports some of the most innovative companies in the world to keep improving and staying ahead.

If you're looking for a fresh way to think that helps you generate ideas worth pursuing, start here.

And yes, it's an online course you'll actually enjoy.

Did you know many online courses end up with completion rates under 10%?

That's often because a lot of platforms don't really account for how different online learning feels compared to a live classroom.

At 42courses, we've spent a lot of time thinking about what makes online learning work well, and we've built the experience around that.

We use storytelling, empathic design, and great visuals to make each topic feel real. You'll remember it because it's presented in a way that sticks, not in a way that just scrolls past.

Each course is broken into small, bite-sized lessons so you can move at your own speed. At the end of each lesson, you'll answer different types of questions to check your understanding.

As you go, you'll collect points and badges, so you can quickly see how you're doing compared to other learners.

What level of learning is this?

  • Every 42courses course is built to teach you the foundations, meaning you'll leave with a solid grasp of the topic, plus the core methods, models, and best practices.
  • Real tutors assess you across the course and guide you when you get stuck.
  • You don't need any prior knowledge to get started.

HOW LONG DOES IT TAKE TO COMPLETE A COURSE?

  • You're looking at about 7-9 hours total. There's no pressure with time limits, and each course is split into short lessons you can dip into.
  • Since it's on-demand, you can begin and finish whenever suits you. No more waiting for someone to review coursework.

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What you'll learn:

  • Turn what you learn into real products and services
  • Learn an innovation framework from start to finish, step by step
  • Spot where genuine competitive advantages can come from
  • Replace traditional focus groups with better, more useful ways to test ideas
  • Prioritise your innovation ideas so you don't waste time on the wrong ones

Who's it for

Built with you in mind.

If you're a:

  • Entrepreneur
  • Leader in your organisation
  • Marketing professional
  • A decision maker

A peek behind the curtain.

💡

Inside a lesson

Short, story-driven lessons that don't put you to sleep. Most sessions take about 15 minutes. You'll watch a video, read writing that actually has a point, and answer a question to make sure the idea landed properly.

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AI personalisation

Made for your role and what you're trying to achieve. Tell us what you do and where you want improvement. Every lesson is adjusted so the takeaways are relevant to your job. The core frameworks and any data stay the same, but the examples become yours to apply.

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Real feedback

Support that feels human. Some questions are checked by a real person on our team. If you need direction, you'll get it. If you're stuck, we're also happy to talk it through with you on a call.

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The certificate

A Mini MBA certificate you can keep. CPD-accredited, signed, dated, and trackable. Your completion rate runs above 80%, while the typical industry number is much closer to 10%.


42courses vs typical online courses.

Feature 42courses Typical platform
Marking & feedback by real people Within 24 hours Auto-quiz only
Personalised by role & sector AI rewrites every lesson Same content for everyone
Taught by working practitioners The people who wrote the book Often academics or actors
Average completion rate Over 80% 5 to 15% (industry average)
CPD-accredited Mini MBA certificate Every course Sometimes
30-day money back, no questions If you aren't happy, we aren't Usually a 7-day refund window

Questions you might be pondering.

You'll go through about eight hours of learning in bite-sized chunks, usually around 15 minutes each. Most people wrap it up in roughly two weeks. There's no strict deadline either, so you can pause whenever work or life gets busy.
Nope, you don't need a background in it. We start with the basics and build from there. You'll learn the subject in a fresh way, using insights from recognised experts in the space. Whether you're just starting out or you already know your stuff, you'll still come away with something useful.
Each lesson ends with a short question so you can check you really understood the content. In every course, some of those questions are marked manually by our team. If you need a nudge, a real person will reply with guidance. And if you ever want to talk it through or feel genuinely stuck, we can jump on a call too.
You've got 30 days after signing up to request a full refund, no questions asked and no awkward back-and-forth. We respond within 24 hours, often sooner. If you aren't happy, we'll fix that with you.
Think of books as the science. This course is where you get the application, tailored to your role and goals. So instead of generic theory, you end up with practical takeaways from every lesson that you can actually put to work.
Yes. Learners have used these ideas across tech, healthcare, retail, banking, government, charities, and education. Because the lessons are personalised to your role and goals, the examples and exercises adjust to your real-world situation.
Yes, in most cases. Learning and development budgets usually cover this without any drama. If you need one, we can also provide a VAT-friendly invoice, just email groundcontrol@42courses.com. For groups of 10 or more learners, check out Team plans.
It's a CPD-accredited certificate, accepted in the UK and internationally for continuing professional development. It's personalised with your name, signed and dated, and it's trackable. You can add it to LinkedIn, your CV, your next performance review, and wherever else you keep proof of progress.

Tools You'll Explore

Brian Millar

Brian Millar

Brian Millar's curiosity never seems to run out. It's helped him become one of the best-known innovators globally. He's worked alongside top product designers to support brands like Samsung and Unilever in uncovering ideas from the edges of human behaviour. Some of his contributions have helped spark major innovations, including the Nike Studio Wrap and the Duck Fresh Brush. On top of all that, Brian writes with real wit and genuinely sharp insight, so it's always worth his posts. You can find more of his work on Forbes, Fast Company, and Wired. In this course, Brian will show you how he sees the world, and where to look for those inspiration nuggets that lead to meaningful innovation. Twitter: @arthurascii

Paddle Consulting

Paddle Consulting

The people behind Paddle Consulting bring a mix of experience from TV production, ad agency creative teams, research consultancies, and digital media businesses. They're not just typical consultants either. Their background helps them bring a broader perspective to everyday problem solving, plus a very distinct view of what 'innovation' really looks like in practice. Website: paddleconsulting.com


What we'll cover, in order.

What is Innovation?

What can a dominatrix and an SAS soldier teach us about innovation? Learn how and why true inspiration happens when worlds collide.
Dominatrices and SAS soldiers
Innovation, not invention
What is disruptive innovation?
Now it's Innovation for everyone
Big companies vs small startups

Challenging the status quo

Have you ever wondered why so few great ideas ever see the light of day? This is why, and how to give your ideas the best chance of success.
Ideas aren't the problem
Change is painful
The danger of flat Earth theories
How to identify a flat Earth theory
Drivers of choice
How to discover what drives choice
Has somebody else already solved your problem?

Identifying Your Extreme Consumers

Extreme consumers and people on the fringes of society can give you the best and most useful insights. Here's how to find them and how they can inspire you.
Muses
Embrace your product hackers
People who demand extreme performance from products
People who use the product in high stakes situations
People who use a product with unusual intensity
People who use the product in challenging conditions
People who are too poor to afford existing solutions

Engaging with extreme consumers

Focus groups have hated some of your favourite products. Here’s what should replace them.
If not focus groups, then what?
Getting intimate with your extreme users
Walk a mile in their shoes
You have two ears and one mouth
Ask the right kind of question

Which ideas will fly?

You’ve put all this work into some crazy new ideas. Here’s how to figure out which ones will work in the real world.
Quantifying an opportunity that doesn't exist yet
How to figure out what people really want
Kano modelling
Time to prioritise
Roadmapping

This little piggie went to market

Learn what routes to take on the road to disruptive innovation. Here's what you need to do to get your ideas past investors, shareholders and out to the real world.
Implementation
The facebook case study
If you build it, will they come?
Going from niche to mainstream
How to get to the mainstream
Oh the places you will go!

Certification Process

1

Complete all the classes

Attend classes, ask questions, and finish your homework. We check your activity and support your learning journey every step of the way.

2

Get the Summary Notes

Receive high-quality supporting documents, summary notes, and recommended readings. Ensure you have access to all tools and resources.

3

Complete 100% Impact

Complete the final assessment to validate your learning. Earn your certificate and share your achievement with your professional network!

Innovation
Free

This Course Includes:

Level Access
9h of Content
Certificate of Completion
English

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