Courses / 42Courses / Digital Marketing

42Courses

Digital Marketing

Enroll Now

Three things you can count on.

A CPD-accredited Mini MBA.

Proper value for real skill building. Signed, dated, and easy to verify.

Marked by humans, not bots.

A real person reviews what you submit and comes back to you, usually within 24 hours.

Personalised to your role.

Our AI rewrites each lesson to fit what you do at work, so you can actually apply it straight away.

About this course

Digital marketing is one of those skills everyone seems to want right now.

As more industries shift online, knowing how to market to people on the internet is becoming a lot more than a nice-to-have.

So you do not fall behind, this course walks you through the ins and outs of online marketing, and breaks down the key ideas and proven approaches behind effective campaigns.

This online digital marketing course covers popular areas like social media, email marketing, UX/UI design, display ads, search, and more.

You will also get access to more than 90 real-world case studies from around the globe, plus helpful perspectives from experienced professionals at organisations like Google and Ogilvy.

Scroll down to see the full course guide for extra details.

When you finish, you will receive a CPD-accredited certificate in digital marketing that you can add to your LinkedIn profile or include on your CV.

Ready to get started on your digital marketing journey? This is your starting point.

Why learn with 42courses

This short online course has been built in collaboration with industry specialists, with one goal in mind: help you grow your digital marketing confidence and skills.

We bring together videos from the main contributors and highlight work that has been recognised for quality, so you learn the basics of digital marketing and pick up practical methods and tools you can use right away.

Finally, online learning that feels actually worth your time.

Quick question. Did you know many online courses see completion rates under 10%?

A big reason is that a lot of platforms do not really account for how different learning online is compared to being in a real classroom.

At 42courses, we have put real thought into how to shape an online experience that keeps you engaged.

That is why we use things like storytelling, empathic design and great visuals to make each topic stick in a way that feels motivating, not dry.

Each course is made up of short, easy lessons you can fit around your schedule, and at the end of every lesson there are questions to check what you picked up.

As you go, you earn points and badges so you can track progress and see how you are doing against other learners.

What level of learning is this?

Every course on 42courses is built to get you solid on the fundamentals. In other words, you will finish with a clear understanding of the subject, plus the key methods, models, and best practices.
Real tutors assess you as you work through the course and help guide you if you hit a tricky spot.

How long does it take to complete a course?

You are looking at around 7-9 hours of learning time. There are no strict time limits, and each course is broken into short, bite-sized sections.
Because it is on-demand, you can start whenever you want and finish when you are ready. No waiting around for feedback on assignments.

What you'll learn:

Performance marketing explained in straightforward terms
The core ideas behind experience design
How search marketing really works (and how to use it)
Ways to run strong email marketing campaigns
What makes online advertising effective

Who's it for

Built around you.

Especially if you're a:

Marketer or creative looking for a clearer understanding of Digital Marketing
Anyone aiming for a role in Digital Marketing
CEO or Founder who wants to help your business grow

A peek behind the curtain.

💡

Inside a lesson

Short, engaging lessons that actually have a point. Roughly 15 minutes each. You get video content, plus writing that feels more like a story than a textbook, and a question to make sure the idea landed.

💡

AI personalisation

Made for your day job and your goals. Tell us what you do and what you want to improve. Our AI refreshes every lesson with practical takeaways that match your work. The useful frameworks and data stay the same. The examples become yours.

💡

Real feedback

Support from a real person. A set of questions are checked manually by our team. If you need a nudge, you will get it. And if you are stuck, we are also happy to jump on a call to talk it through.

💡

The certificate

A Mini MBA you can keep. CPD-accredited, and signed, dated, and trackable. You'll typically complete the course at a rate above 80%, compared to an industry average that is often around 10%.

42courses vs typical online courses.

Feature	42courses	Typical platform
Marking & feedback by real people	Within 24 hours	Auto-quiz only
Personalised by role & sector	AI rewrites every lesson	Same content for everyone
Taught by working practitioners	The people who wrote the book	Often academics or actors
Average completion rate	Over 80%	5 to 15% (industry average)
CPD-accredited Mini MBA certificate	Every course	Sometimes
30-day money back, no questions	If you aren't happy, we aren't	Usually a 7-day refund window

Questions you might be pondering.

You'll go through about eight hours of learning, broken into short lessons that are usually around 15 minutes each. Most people finish in roughly two weeks. There is no deadline though, so you can pause whenever work or life gets in the way.

No, you do not need to already know it inside out. We start with the basics and build from there. You'll get a fresh way of thinking about the topic, backed by insights from well-known leaders in the space. Whether you are brand new, or you already have experience and want to sharpen your approach, it works either way.

Each lesson ends with a quick question to check your understanding. For every course, some of those questions are marked by our team, not automatically. If you need guidance, a real person will review your answer and send feedback that helps you get to the right place. And if you ever want to talk something through, we are always up for a call.

You have 30 days from enrolment to request a full refund. No awkward process, no exit interview, no chasing anyone. We respond to refund requests within 24 hours, often faster. If it is not a good fit for you, we will make it right.

Think of books as the theory. This course is where you apply it. Each lesson is tailored to your role and goals, so you walk away with practical, relevant takeaways every time you complete a section.

Yes. Learners have used it across tech, healthcare, retail, banking, government, charities, and education. Our AI customises every lesson for your role and goals, so the examples and exercises adapt to how you would use them in your own context.

Yes. Most learning and development budgets can cover it without much hassle. If you need it, we can also provide a VAT-friendly invoice. Just email us at groundcontrol@42courses.com. For groups of 10 or more learners, check out Team plans.

It is a CPD-accredited certificate that is recognised across the UK and internationally for continuing professional development. It is personalised with your name, signed, dated, and trackable. Add it to your LinkedIn, your CV, your next performance review, or anywhere else you keep your proof of progress.

Tools You'll Explore

Thomas Crampton

Thomas Crampton has been part of the social media world since the very beginning. He helped launch Ogilvy's original Social Media specialist team and has supported and trained teams around the globe. He has also spent half his career in Asia and the other half across Europe and the US, which gives him a really broad perspective. Before that, he worked as a roaming correspondent for The New York Times and still speaks at major events like Davos, Cannes Lions, and more. Website: thomascrampton.com

Patrick Collister

Patrick Collister is currently an honoured non-executive creative director at start-up Ad-Lib. Previously, he was the creative director of Google ZOO (NACE). He served as ECD and Vice-Chairman of Ogilvy & Mather in 1998. In 2001, he moved into the role of executive creative director for EHS Brann Europe. Later, in 2007, he became editor of Directory magazine, which he also publishes.

James Rosenthal

James Rosenthal is a global business leader at Google, focused on helping agencies and organisations handle digital transformation. Before joining Google, he worked across law and start-ups, bringing a mix of commercial, legal, and technical experience to his work.

Rory Sutherland

Rory Sutherland is widely regarded as one of the most influential voices in advertising and behavioural science. He is President Emeritus at Ogilvy Consulting, where he co-founded the agency's pioneering behavioural science practice. He is also the bestselling author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory joined Ogilvy as a trainee in 1988 and spent more than twenty years working as a copywriter and creative director before moving toward a bigger question: why do people do what they do? His view is that humans are wonderfully irrational, and that this is actually a strength, not a flaw. The behavioural science practice he helped build is all about spotting the small psychological shifts that lead to big changes in behaviour. His TED talks, including 'Life Lessons from an Ad Man', have been watched millions of times, which makes him one of TED's most-watched marketing thinkers. He writes the The Wiki Man column for The Spectator, is a former President of the Institute of Practitioners in Advertising (IPA), and founded Nudgestock, the world's largest festival for behavioural science and creativity, often described as 'Glastonbury for nerds'. Along with Alchemy, his books include The Wiki Man and Transport for Humans, co-authored with Pete Dyson. A consistent theme across his work is that logic is not everything, that the opposite of a good idea can sometimes lead to another good idea, and that the biggest wins in business and life often come from thinking differently. Rory lives in Kent, England, and remains advertising's most quotable defender of the illogical.

Fura Johannesdottir

Global Chief Creative Officer at Interbrand. Former D&AD Trustee. Previously Global Chief Creative Officer at Huge. Former Chief Design Officer at Publicis Sapient. Former ECD at R/GA.

Hanan Belarbi

Hanan is Head of Data, EMEA at R/GA, based in the UK. She works right at the overlap of data, technology, and business. Over the past 10+ years, she has helped clients speed up their move toward becoming truly data-informed. She also served on the jury for the 2019 Cannes Lions Creative Data Awards, and she is part of the I-Com UK Advisory Board as well as an AI board member.

Rei Inamoto

Recognised by Forbes Magazine's 'The Top 25 Most Creative People in Advertising', Rei Inamoto is one of the most influential figures in marketing today. Up until 2015, Rei was Chief Creative Officer for AKQA worldwide. In early 2016, Rei founded Inamoto & Co, now IxCo, a company that builds best-in-class customer experiences. Website: I&CO

Karen Boswell

Karen brings more than 15 years of experience in advertising, helping top brands and organisations move forward with both strategy and practical delivery. She won the IPA's 2016 Women of Tomorrow awards in Tech & Innovation, and was named by Google as one of the 'Top 10 Female Creatives to Watch' for 2017 and 2018. She was also listed in The Drum's Most Influential Top 100 Digerati for 2017 and 2018, included in The Drum's Top 25 from 25 Women shaping digital 2019, and served as a juror for Cannes 2017 and 2018.

Ben Jones

Founder of Sundogs and long-time Google Creative Director

Mykim Chikli

Mykim is CEO of Performics UK, the Publicis Media agency specialising in performance marketing. Previously, she was COO of Publicis Media, Greater China. Before that, she was CEO for ZenithOptimedia Group, China for two years. Earlier still, she held senior roles including Chief Operating Officer and Chief Innovation Officer at the company.

What we'll cover, in order.

An Introduction to Digital Marketing

An overview of what digital marketing means, how we got to where we are and the key skills involved.

What exactly is Digital Marketing?

Digital isn't just a Channel

The Importance of Mobile

Key Digital Trends

Online Advertising

Learn all about the world of online advertising, how it all started, and where we are now inc programmatic and retargeting.

An Overview of Online Advertising

The Language of Online Advertising

Measuring Online Advertising

Programmatic Advertising

Remarketing

Search Marketing

An overview of the world of search marketing. Ranking factors, keywords and getting results.

An Introduction to Search Marketing

How Search works

Ranking Factors

Finding Keywords

Getting results with Paid Search

Marketing with Data

Is data really the 'new oil'? If so, how can you best make use of it?

An Introduction to Marketing with Data

Gathering Data

Working with Personas

Putting your Data to Work

Data Privacy

Social Media Marketing

How can you best use social media for your marketing? What's the difference between organic and paid?

An Introduction to Social Media Marketing

Running a Social Media Campaign

'Organic' social media

Paid Social Media

Working with Influencers

Content Planning

Email Marketing

A jolly good overview of email marketing with some key tips and tricks to master.

An Introduction to Email Marketing

Segmentation is Key

How to grow your list

Email Newsletters - Dos and Don'ts

Experience Design

Discover the world of UX, UI, CX and all the other related acronyms that make up this fascinating area of Digital Marketing.

What exactly is Experience Design?

Why is Experience Design important?

What makes a great User Experience?

How to improve your website's User Experience

Behavioural Science and Experience Design

'Non-line' Marketing

Certification Process

Complete all the classes

Attend classes, ask questions, and finish your homework. We check your activity and support your learning journey every step of the way.

Get the Summary Notes

Receive high-quality supporting documents, summary notes, and recommended readings. Ensure you have access to all tools and resources.

Complete 100% Impact

Complete the final assessment to validate your learning. Earn your certificate and share your achievement with your professional network!

Free

Enroll for Free

This Course Includes:

Level Access

9h of Content

Certificate of Completion

English

Get Certified

Add value to your profile

Official Certificate

Keep the momentum going

Discover more courses to boost your career.

Browse all courses →

Coggno