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Behavioural Science for AI

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Three things you can rely on.

A CPD-accredited Mini MBA.

Proper credit for real progress. Signed, dated, and easy to verify.

Marked by humans, not bots.

A real person goes through your work and follows up, usually within a day.

Personalised to your role.

Our AI reshapes each lesson around your day-to-day role, so you can put it to work straight away.

About this course

When AI moves so fast, do you feel energised, or more like your brain is already overloaded?

Either way, you are not imagining things. This is turning into a full-blown shift, not just a passing trend. The hard part is that the guidance is everywhere, new ideas pop up daily, and it can honestly feel unsettling.

You are definitely not the only one feeling that. But you do not need another dull tech talk, or some 'expert' telling you what to do without context. What you need is a clear, practical plan.

This course is taught by Chris Rawlinson, Dave Duarte, and Conor McCarthy. We are digital leadership specialists, and we have taught at places like London Business School and the UCT Graduate School of Business. We have also worked with global teams at organisations such as Volkswagen and Ogilvy.

Think of this as your strategic toolkit for right now. It is hands-on, plain-English, and built to move you from 'watching from the sidelines' to leading with confidence. We will help you cut through the hype, automate the repetitive work, and encourage smarter, responsible AI use across your team.

Throughout the course, you will learn how to:

You will stop reacting to what is coming and start shaping it instead.

Do not just keep up with the change. Lead it.

Stop being afraid of the revolution. Start steering it. Pre-sign up today.

AI WORKSHOPS

Because the AI space is moving at serious speed, we also run three team workshops alongside our on-demand courses. These sessions are delivered for teams across the world, and each one is adjusted to match what your company needs. If you want a quick look at what's inside, there are one page overviews below for you. (Email: chris@42courses.com for more info):

What you'll learn:

Make smarter decisions
Grow your influence at scale
Build a bias-aware strategy
Create 'Nudge' workflows
Test ideas quickly, before committing

Who's it for

Designed with you in mind.

If you're a:

Business Leaders
HR Professionals
Change Makers
Entrepreneurs
Marketers

A quick look behind the scenes.

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Inside a lesson

Short, engaging lessons that tell a story, not a lecture. Around 15 minutes each. You get a video, written notes with a strong narrative, and a check-in question so you know it really landed.

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AI personalisation

Built for your job and your goals. Tell us what you do and what you want to change. The AI updates every lesson with practical takeaways tailored to your day-to-day. The core frameworks and data stay the same, but the examples shift to match your reality.

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Real feedback

Real support when you need it. Some of the questions are reviewed by a member of our team. If you want direction, you will get it. If you get stuck, we are also happy to jump on a call.

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The certificate

A Mini MBA certificate you will actually want to keep. CPD-accredited, signed, dated, and trackable. Completion rates are above 80%, compared to an industry average that is usually around 10%.

Questions you might be wondering about.

Roughly eight hours of material in total, broken into compact lessons of about 15 minutes each. Most people complete it in around two weeks, but there is no strict deadline. You can pause whenever life or work gets busy.

No prep needed. We start with the essentials and build step by step. You will get a fresh way of approaching the topic, guided by insights from some of the best voices in the space. Whether you are starting from scratch or you already know your way around, you will come away with a sharper edge.

Each lesson ends with a quick question to check your understanding. The selected questions across the course are marked by us personally. If anything needs tweaking, a real person will come back with notes to help you get to the right place. And if you ever want to work through something or you feel stuck, we are always up for a call.

You have 30 days from enrolment to request a full refund. No forms, no awkward exit chats, and no back-and-forth emails. We respond to refund requests within 24 hours, often faster. If you are not happy, we are not either.

Books usually give you the theory. This course focuses on putting it into practice, with examples and exercises tailored to your role and goals, so you end up with practical takeaways from every single lesson.

Yes. Learners have used it across tech, healthcare, retail, banking, government, charities, and education. Since the AI personalises each lesson to your role and goals, the examples and exercises adjust to fit your context.

Yes. Most learning and development budgets can cover it without any hassle. If you need a VAT-friendly invoice, just ask and we can sort it out. Email us at groundcontrol@42courses.com . For groups of 10 or more learners, check Team plans .

It is a CPD-accredited certificate, accepted across the UK and internationally for continuing professional development. It is personalised with your name, signed and dated, and trackable. You can add it to your LinkedIn, your CV, your performance review, or keep it somewhere safe at home.

Certification Process

Complete all the classes

Attend classes, ask questions, and finish your homework. We check your activity and support your learning journey every step of the way.

Get the Summary Notes

Receive high-quality supporting documents, summary notes, and recommended readings. Ensure you have access to all tools and resources.

Complete 100% Impact

Complete the final assessment to validate your learning. Earn your certificate and share your achievement with your professional network!

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