About this course
It's tempting to believe we're all logical, well-balanced decision makers. But honestly, that's not how most of us behave. We often make choices that don't really serve us, even when we think we are being sensible.
Behavioural Economics looks at the mix between psychology and economic thinking, so you can understand why we act the way we do.
In this course, you'll pick up the core ideas quickly and without the headache, including nudging, framing, social proof, scarcity, and commitment tactics.
You'll also learn how to apply these techniques in an ethical way, not just for 'winning' in the moment.
When you finish, you'll get a signed certificate online, and you'll probably notice your brain working a bit differently from then on.
Suddenly, solutions to tricky problems can feel a lot more obvious, because you're applying real tools rather than guessing.
Your instructor is the brilliant Rory Sutherland.
His three TED talks Life Lessons from an Adman, Sweat the Small Stuff and Perspective is Everything have been watched over a million times.
He's also the author of the bestselling book Alchemy: The Surprising Power of Ideas That Don't Make Sense.
If you need to persuade people, sell products or services, get buy-in, or you simply want a fresh way to look at the world, then you'll fit right into this course.
Join thousands of learners and start moving toward your Behavioural Economics certification today.
What level of learning is this?
- Every 42courses course is built to get you comfortable with the foundations. You should come away understanding the topic, plus the main methods, models, and what good practice looks like.
- Real tutors check your progress throughout and guide you when you're stuck, so you're not left guessing.
How long does it take to complete a course?
- You're looking at around 7 to 9 hours in total. There's no strict deadline, and each course is broken into short, manageable lessons.
- It's on-demand, so you can start and stop whenever you want. No more waiting for assignments to be marked.
Which Behavioural Science course should I take?
Fair question. With 42courses, you've got plenty of fun and genuinely useful Behavioural Science options to choose from.
You can take them in any order, and each one still stands on its own.
If you don't fancy flipping a coin, use the guide below and pick the one that feels most like you ??
- Behavioural Economics - A great pick if you want a friendly overview of the subject and the key biases, so you leave inspired and better able to understand what's going on.
- Applied Behavioural Science - Ideal if you already know a few basics and want the models and frameworks to actually apply Behavioural Science to your day-to-day challenges.
- Behavioural Science for Effective Messaging - Best if you know the basics, enjoy psychology (people and what drives them), and want to craft messaging that lands. It's the kind of filter smart marketers use all the time.
- Behavioural Science for Brands - Perfect if you're comfortable with the basics and want some engaging ideas for using these concepts to grow your brand.
- Want to do them all? - Grab a 42courses subscription and you can work through the full set ??
