About this course
Have you ever wondered how behavioural science could actually help in your business, not just sound interesting?
This applied behavioural science course walks you through practical ways to use psychological principles to tackle everyday problems and create real value, whatever industry you're in.
It's meant to sit alongside our popular Behavioural Economics course, which covers the underlying theory. This one is where you take those ideas and put them to work.
Here's the thing, every organisation has issues to solve.
Sometimes it's about getting more people to sign up. Other times it's getting customers to buy more of what you already offer.
Sales and marketing teams can only go so far with the usual toolset. That's where behavioural science becomes a big deal.
At its core, behavioural science is about how people think, choose, and behave when things are real, not just hypothetical.
You'll go through a straightforward framework for researching and shaping behavioural intervention ideas, then you'll design and carry out the changes you want to see.
You'll learn from Rory Sutherland plus a carefully chosen group of practising behavioural scientists from all over the world.
His TED talks, Life Lessons from an Adman, Sweat the Small Stuff, and Perspective is Everything, have collectively been watched more than a million times.
He's also written the bestselling book Alchemy: The Surprising Power of Ideas That Don't Make Sense.
When you finish the course, you'll get a certification and the confidence to start applying behavioural science to problems you face in the real world.
What level of learning is this?
- Every 42courses course is built to teach you the basics properly (so you leave understanding the subject, along with the key methods, models, and best practice).
- You'll be assessed by real tutors during the course, and if you get stuck, they'll help point you in the right direction.
- You don't need any prior knowledge to join.
How long does it take to complete a course?
- Plan on around 7-9 hours overall. There's no countdown timer, and each course is broken into short, manageable lessons.
- It's on-demand learning, so you can start when you want and finish when you're ready. No more waiting around for coursework checks.
Which Behavioural Science course should I take?
We get it, choosing from 42courses can feel like a good problem. There are some genuinely useful and enjoyable options in Behavioural Science.
You can complete the courses in any order, and each one stands on its own.
If you're not sure what to start with, use the guide below to pick the best fit for you ??
- Behavioural Economics - Great for anyone who wants a friendly introduction. You'll learn the main biases and see clear examples of how they show up in real life.
- Applied Behavioural Science - The course above covers the theory. This one takes it further by showing you how to apply it. You'll get a practical framework you can use to fix business challenges.
- Behavioural Science for Effective Messaging - Learn how to use psychological principles to craft messaging that feels personal and performs better. It's a big part of what makes the strongest campaigns work.
- Behavioural Science for Brands - Best if you already know the basics and want fresh, real-world ideas for applying behavioural science to grow your brand.
- Want all of them? - Use a 42courses subscription and you can take every course ??
