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ANA Growth Agenda Certificate

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Three reasons this feels worth it.

A CPD-accredited Mini MBA.

Proper proof of learning. Signed, dated, and easy to verify.

Reviewed by humans, not bots.

A real person checks what you submit and replies, usually within 24 hours.

Built for your role.

We reshape each lesson around your work, so you can actually apply it the very next day.

About this course

The ANA Growth Agenda Learning Certificate is designed to help you level up your marketing performance, strengthen skills for you and your teams, and stay up to date with what's happening right now.

This online course walks through the 12 marketing areas set out by the CMO growth council. The aim is simple: help you build a stronger, more sustainable future for your brand and the people you serve.

Working alongside Cannes Lions, you'll get access to real case studies and award-winning work from around the world. You'll also receive practical templates you can use straight on the job.

Classes are led by respected marketing, business and academic leaders. And yes, it's delivered in a way that's quick to follow and easy to digest, with no heavy academic language thrown at you.

Ready? Start today and earn your ANA Growth Agenda Certificate.

The course content comes from our professional Cannes Lions Learning materials.

You can click here for more info on Lions Learning and If you'd like to train your team, just email us at teams@42courses.com

What you'll learn:

Figure out how your business can respond to culture shifts
Pick up clearer ideas about how teams are working now
Sharpen your creative thinking
Learn marketing approaches that match today

Who's it for

Designed around you.

It's a good fit if you're a:

Marketer who wants to build new skills
Someone who wants to come up with stronger ideas
Anyone hoping to make your workplace a bit better
Marketer who wants to grow their business

A quick look at how it works.

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Inside a lesson

Short lessons with a proper storyline, not dull lecture vibes. You're looking at about 15 minutes per session. Each one includes video, a written piece that actually tells a story, and a question to confirm it landed properly.

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AI personalisation

Made to match what you do and what you're aiming for. Tell us your role and what you want to improve. Our AI reshapes every lesson so the key takeaways fit your day-to-day. The core frameworks and data stay the same, but the examples are tailored to you.

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Real feedback

Support from a real person, when you need it. Some questions are checked manually by our team. If you want a steer, you'll get one. And if you get stuck, we're more than happy to jump on a call.

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The certificate

A Mini MBA you can keep coming back to. CPD-accredited, signed, dated and trackable. Your completion rate is typically above 80%, while the wider industry average sits much closer to 10%.

42courses vs typical online courses.

Feature	42courses	Typical platform
Marking & feedback by real people	Within 24 hours	Auto-quiz only
Personalised by role & sector	AI rewrites every lesson	Same content for everyone
Taught by working practitioners	The people who wrote the book	Often academics or actors
Average completion rate	Over 80%	5 to 15% (industry average)
CPD-accredited Mini MBA certificate	Every course	Sometimes
30-day money back, no questions	If you aren't happy, we aren't	Usually a 7-day refund window

Questions you might be thinking about.

Roughly eight hours of learning in total, broken into smaller lessons of about 15 minutes each. Most people wrap it up in around two weeks. Of course, you're not forced to race. Pause any time and fit it around work and life.

Nope. We begin with the basics and build from there. You'll get a clearer way to think about the subject, backed by insights from some of the best voices in the space. Whether you're brand new or already experienced and want sharper thinking, there's something in here for you.

Each lesson ends with a short question to check you've really understood it. In every course, a selection of these questions are marked by a real person on our side. If you need a nudge, we'll respond with helpful notes. And if you're stuck or want to talk it through, just reach out and we'll sort a call.

You've got 30 days from enrolment to request a full refund. No forms, no exit interview, and no awkward back-and-forth. We respond within 24 hours for refund requests, often sooner. If you're not happy, we won't pretend you are.

The books give you the theory and the science. This course is where that becomes usable. It's tailored around your role and goals, so you leave each lesson with practical, personal takeaways you can actually apply.

Yes. Learners have used it across tech, healthcare, retail, banking, government, charities and education. Since every lesson is personalised to your role and goals, the examples and activities adjust to your real context.

Yes, in most cases. Many learning and development budgets cover this easily. If you need it, we can send a VAT-friendly invoice. Just email us at groundcontrol@42courses.com. For groups of 10 or more, check out Team plans.

It's a CPD-accredited certificate, accepted across the UK and beyond for continuing professional development. It's personalised with your name, and it's signed, dated and trackable. Pop it on your LinkedIn, add it to your CV, include it in reviews, or keep it for your own records.

Tools You'll Explore

Frank Cooper III

Frank Cooper III, CMO Black Rock. A senior business leader and a prominent name in branded entertainment, he currently serves as Chief Marketing Officer for BlackRock. Before that, Cooper was CMO and Chief Creative Officer at Buzzfeed, and earlier he held the role of CMO for Global Consumer Engagement at PepsiCo, Inc.

Rory Sutherland

Rory Sutherland is widely regarded as one of the most influential figures in advertising and behavioural science. He's President Emeritus of Ogilvy Consulting, where he helped launch the firm's behavioural science offering. He's also the bestselling author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory joined Ogilvy back in 1988 as a graduate trainee, then spent over twenty years writing and leading creative work before moving toward a bigger question: what really drives human behaviour? His view is that people are wonderfully irrational, and honestly, that's the point. The behavioural science work he helped create focuses on small psychological shifts that can create surprisingly big results. His TED talks, including 'Life Lessons from an Ad Man', have been watched millions of times, and he's become one of TED's most followed marketing thinkers. He also writes the Wiki Man column for The Spectator, has served as a former President of the Institute of Practitioners in Advertising (IPA), and founded Nudgestock, described as 'Glastonbury for nerds', the world's biggest festival for behavioural science and creativity. Along with Alchemy, his books include The Wiki Man and Transport for Humans, co-authored with Pete Dyson. The common thread across his work is that logic isn't everything, sometimes the opposite of a good idea can lead to another good idea, and real progress often comes from thinking differently, not just spending more. Rory lives in Kent, England.

Vicki Maguire

Vicki Maguire, Chief Creative Officer, Havas. Vicki started her career in fashion before making the move into advertising. She joined Grey London in 2009 and built campaigns for clients including British Heart Foundation, Lucozade and Marks & Spencer. Today, she's Chief Creative Officer at Havas London. She's also a strong advocate for diversity and helped set up the Creative Circle Foundation to support people from different backgrounds who want to break into advertising.

Sir John Hegarty

Sir John Hegarty is behind some of the most memorable campaigns for brands like Levi's, Lego and Audi, just to name a few. He is the co-founder, Chairman and Worldwide Creative Director of Bartle Bogle Hegarty (BBH), where he leads one of the most successful and widely celebrated creative agencies. In 2011, Sir John became the first person to receive the Lion of St Mark award, recognising lifetime contributions to creativity in communications. Website : bartleboglehegarty.com

Ann Mukherjee

Ann Mukherjee, Chairman & CEO, Pernod Ricard North America. Ann is a trailblazer and was the first woman of color to lead a major company within an industry that has traditionally been dominated by men in spirits. She joined Pernod Ricard after roles at S.C. Johnson and Company, where she became their first Global Chief Marketing Officer, and she previously spent a decade making an impact at PepsiCo.

Dr Jules Goddard

Marketing Professor at London Business School, Jules Goddard teaches competitive strategy and creative thinking to senior leaders at London Business School and INSEAD. He's known for taking small groups on carefully designed learning journeys to some of the most inspiring places in the world, where they meet entrepreneurs, artists, writers and others shaping what's next.

Rei Inamoto

Listed by Forbes Magazine as one of 'The Top 25 Most Creative People in Advertising', Rei Inamoto is a major influence in marketing today. Up until 2015, Rei worked as Chief Creative Officer at AKQA worldwide. In early 2016, Rei launched Inamoto & Co, now known as IxCo, a business invention firm focused on creating top-tier customer experiences. Website : I&CO

What we'll cover, in order.

Brand, Creativity, and Media

Improving business effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset for long-term growth and brand value.

The power of storytelling

What is creativity?

Get comfortable with failure