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42Courses

AI for Marketers

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Three things you can genuinely rely on.

A CPD-accredited Mini MBA.

Proper learning you can verify. It's signed, dated, and easy to track.

Marked by humans, not bots.

A real instructor reads what you submit and replies, usually within 24 hours.

Personalised to your role.

We tailor each lesson to what you do, so you can actually apply it right away on Monday.

About this course

AI is touching basically every part of modern business, and marketing is one of the areas feeling it the most right now.

So if AI is moving fast and changing how industries work, keeping up isn't a nice-to-have anymore. It's part of staying relevant.

This course is delivered by standout leaders and hands-on practitioners from both AI and marketing, including Benedict Evans, Anthony Kennedy, Ali Rez, and more.

It's updated every month with real-world case studies from around the globe, showing how AI is already changing work like yours, and how it could help going forward. You'll also get practical guidance and exercises so you can make the most of it without getting overwhelmed.

We'll help you build prompt ideas that actually get useful results, and some of the work you submit is reviewed by our team so you receive meaningful feedback.

You'll learn what's going on under the hood, plus how to use key AI tools to improve your writing, visuals, and research in a way that's targeted and supported by data.

And because 'use it' isn't the full story, we'll cover the ethical and legal side too, along with what AI can and can't do at the moment. That way you'll have a more balanced view on using it responsibly.

We'll also look ahead so you can spot what's coming next and feel ready, not surprised.

When you finish, you'll leave with a CPD-accredited miniMBA certificate and the confidence to use AI carefully, ethically, and effectively to give your work and day-to-day life a real boost.

Ready to jump in? Join us today and get in early on the AI revolution. Your future self will thank you.

AI WORKSHOPS

We know the AI world is moving at full speed. That's why, alongside our on-demand courses, we've built three AI workshops that we run for teams across the globe. Each session is tailored to your company's priorities.

If you want a quick overview, take a look at the one-page summaries below (for more details, email: chris@42courses.com):

What you'll learn:

Get to grips with how AI actually works
Set up AI in a way that fits your needs
Work through the ethical and legal considerations
Write stronger prompts that produce better outputs
Use AI to boost your creativity and improve your marketing

Who's it for

Designed around you.

If you're a:

Entrepreneur
Creative
Strategist
Anyone who wants to understand AI
Business leader

A quick look at what's underneath.

💡

Inside a lesson

Short lessons with a clear story. Nothing dry or robotic. You'll spend about 15 minutes per session, with a video, some writing that sticks, and a quick question to make sure the idea really lands.

💡

AI personalisation

Built for your role and goals. Tell us what you do and what you're trying to improve. Then we tailor each lesson with practical takeaways for your day-to-day. The key frameworks and data stay the same, but the examples become relevant to you.

💡

Real feedback

Support from a real person. Some selected questions are marked by our team. If you need direction, you'll get it. And if you're stuck, we can jump on a call to talk it through.

💡

The certificate

A Mini MBA you'll actually want to keep. CPD-accredited with a signed, dated, trackable completion record. Our completion rate is over 80%, compared to an industry figure that's much nearer to 10%.

42courses vs typical online courses.

Feature	42courses	Typical platform
Marking & feedback by real people	Within 24 hours	Auto-quiz only
Personalised by role & sector	AI rewrites every lesson	Same content for everyone
Taught by working practitioners	The people who wrote the book	Often academics or actors
Average completion rate	Over 80%	5 to 15% (industry average)
CPD-accredited Mini MBA certificate	Every course	Sometimes
30-day money back, no questions	If you aren't happy, we aren't	Usually a 7-day refund window

Questions you might be asking.

Roughly eight hours of content, broken into bite-sized lessons of around 15 minutes each. Most people finish in about two weeks. But there's no strict deadline, so you can pause and carry on when life gets in the way.

No, not at all. We start with the basics and build from there. You'll get a clearer way to approach the topic through fresh perspectives from respected specialists in the field, whether you're just starting out or you've been doing this for years and want an edge.

Each lesson ends with a short question to check your understanding. For every course, the selected questions are marked by us manually. If you need a nudge, someone on our team will respond with guidance to help you get to the right place. And if you're ever stuck or want to talk it through, we're always happy to hop on a call.

You've got 30 days from enrolling to request a full refund, no awkward hoops. No exit interviews, no long back-and-forth. We respond to refund requests within 24 hours, and often sooner. If you're not happy, we won't pretend you are.

Think of books as the theory. This course is where you put it to work, with the content shaped around your role and goals. By the end of it, you'll have practical takeaways tailored to each lesson you complete.

Yes. Learners have used this across tech, healthcare, retail, banking, government, charities, and education. Since we personalise each lesson based on your role and goals, the exercises and examples shift to match your real context.

Most learning and development budgets can cover this without much trouble. If you need it, we can provide a VAT-friendly invoice. Just email us at groundcontrol@42courses.com. For groups of 10 or more, check out Team plans.

It's a CPD-accredited certificate, recognised across the UK and internationally for continuing professional development. It's personalised with your details, signed and dated, and it's trackable. Pop it on your LinkedIn, add it to your CV, include it in your review, or keep it somewhere you'll actually see it.

Tools You'll Explore

Benedict Evans

Benedict Evans is a well known tech analyst who digs into how innovation, the internet, and AI are reshaping business, culture, and society, and he writes with strong insight into what might happen next.

Rachael Ford

Rachael is a strategy consultant at Rathbones Group, and she focuses on the space where AI meets brands.

Josy Paul

Josy Paul is Chairman and Chief Creative Officer at BBDO India. He started BBDO India from the backseat of his car in 2008. In 2016, he was named Creative Agency Head of the Year by the Indian Advertising Association. Campaign Magazine recognised him as 'Creative Person of the Year' for India and South Asia in 2013, 2015, and 2016. The Economic Times also lists him among the most influential figures in Indian advertising.

Conor McCarthy

Conor McCarthy is an AI consultant and software engineer. He advises some of the top brands on AI, and he also works as an AI coach for Seth Godin's altMBA and Akimbo Workshops.

Dom Boyd

Dom is the MD of Kantar. He's a Cannes Lions keynote speaker, an IPA Effectiveness and Grand Effies awards judge, and he's also pushing AI solutions forward as an evangelist.

Erin B Lanuti

Erin is Chief Innovation Officer at Omnicom PR. She was recently named 'Executive of the Year' by the International Business Awards, 'Digital 40 over 40' by Campaign Magazine, and added to the Holmes Report's 'Innovator 25'.

Ali Rez

Ali Rez is not only Chief Creative Officer at IMPACT BBDO for the Middle East, North Africa, and Pakistan, he's also one of the most award-winning creative leaders in the region.

Kathryn Jacob, OBE

Kathryn Jacob OBE is CEO at Pearl & Dean and has helped grow some of the world's best known brands. She's also the author of 'The Glass Wall-success strategies for women at work and businesses that mean business', Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, and more recently 'A Year of Creativity', featuring 52 ideas to spark creativity, innovation, and inspiration at work. Kathryn also sits on boards for several arts and charitable organisations.

Simon Vickars

Simon Vickars is Chief Creative Officer at Colenso BBDO New Zealand. He's among the most consistently awarded creatives globally, with 53 Cannes Lions wins as a Copywriter, including two Grand Prix, 19 gold, and one Titanium Lion. And yes, he's still going strong.

Laura Jordan Bambach

Laura Jordan Bambach is the Founder and Chief Creative Officer of Uncharted. She's also behind SheSays and Oko, and she's a widely sought after speaker, author, and artist. She's a big believer in how creativity can drive positive change, and she's known for award-winning work with a long track record of innovative commercial projects.

Anthony Kennedy

Anthony Kennedy is Chief Marketing Officer at ION. He's known for being both innovative and quick to move, with a strong record of building and delivering strategic initiatives that focus on results. His work helps drive business growth, improve brand visibility, and increase profitability for some of the world's leading brands.

Carl Willoughby

Carl Willoughby is Chief Creative Officer at TBWA South Africa. He's among the most decorated creatives worldwide and has worked across a wide range of industries, from automotive to finance, alcohol, fast food, and broadcast services.

Josh Perry

Josh Perry is an experienced professional who's worked in different technical roles across engineering and technology. He's currently Head of AI at Aerobotics, where he leads research, development, and deployment of AI models.

Asmita Dubey

Asmita Dubey is Chief Digital & Marketing Officer at L'Or'al Groupe, and she's widely recognised as a global marketing leader. In 2023, she was named WFA Global Marketer of the Year. She leads L'Or'al's digital, marketing, and beauty-tech transformation across global markets.

Wesley ter Haar

Wesley ter Haar is Co-Founder and Chief AI & Revenue Officer at Monks, the global marketing and technology company inside S4Capital. He helped Monks grow from a digital production studio into an international business focused on creative, content, data, and technology.

Vander McClain

Vander McClain is a creative leader, designer, and strategist with more than 20 years of experience building brands, product experiences, and teams. He's worked with organisations like Apple, Google, Amazon, and eBay. His work covers design, strategy, digital products, and brand experience.

Joel Holtby

Joel Holtby is Chief Creative Officer and Co-Founder of Courage, one of Canada's leading independent creative agencies. His work has been recognised across North America as some of the best in the industry, including award-winning campaigns for Molson Coors, Nestl', Kraft Heinz, KFC, and IKEA.

Toan Nguyen

Toan Nguyen is a partner at Jung von Matt Group. He founded Jung von Matt NERD and co-founded Eintracht Spandau. His focus is gaming, fandom, and the newer wave of digital pop culture, helping brands connect with communities across gaming, anime, sci-fi, and entertainment.

Mukund Olety

Mukund Olety is an award-winning creative leader. His work brings together technology, culture, and brand storytelling. He's helped shape campaigns for major names including Coca-Cola, McDonald's, Carlsberg, Samsung, Durex, Volkswagen, and Nike.

Phil Barden

Phil Barden is a marketer, writer, and speaker who specialises in decision science and consumer behaviour. He wrote Decoded: The Science Behind Why We Buy, and he's held senior marketing roles at Unilever, Diageo, and T-Mobile.

What we'll cover, in order.

Understanding The World Of AI

Enter the world of AI, find out what it is, how it works, where it came from, and how to think about it.

What Is Artificial Intelligence?

The Three Eras Of AI

How Does It Work?

At What Cost?

The Hallucination Problem

Ethical Considerations

Why Are People Afraid Of AI?

Setting Yourself Up For Success With AI

Dive a little deeper into AI and understand how to make it work for you by customising your tools, writing better prompts, and more.

How to think about AI

Get Used To Using AI

Set Yourself Up For Success

Asking The Right Questions

How To Write Brilliant Prompts

How AI Can Help You Make Better Decisions

Integrating AI Into Your Company

An Intro to AI In Marketing

AI is transforming the world of marketing. Find out what it can do, and learn how to boost your business with AI.

How AI Is Changing Marketing

Ways To Use AI in Marketing

Build Your Own AI Agent

Brand Consistency With AI

Working Out What AI Tools Are Right For You

Productivity boosted by AI

Agentic AI (Your new Marketing Colleagues)

Practical Ways To Use AI In Marketing

From facts to frameworks, from tools to templates, this chapter is packed with practical tips to transform the way you use AI in marketing.

AI In Advertising

Strategy and Insights

Generative Engine Optimisation (GEO)

AI-dea Generation

Diverse Inputs = Better Outputs

Creativity & AI

AI For Visuals

Vibe Coding (The end of "I'm not technical")

Case Studies and The Future

Gain insights from industry leaders and compelling case studies, showcasing AI's transformative power in business, fueling your strategic vision.

AI-ward Winning Ads

Are AI Ads Effective?

The Voice Of The Customer

Branded Content Generators

Communicating Abstract Concepts

The future of AI

Certification Process

Complete all the classes

Attend classes, ask questions, and finish your homework. We check your activity and support your learning journey every step of the way.

Get the Summary Notes

Receive high-quality supporting documents, summary notes, and recommended readings. Ensure you have access to all tools and resources.

Complete 100% Impact

Complete the final assessment to validate your learning. Earn your certificate and share your achievement with your professional network!

Free

Enroll for Free

This Course Includes:

Level Access

9h of Content

Certificate of Completion

English

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