About this course
Welcome to the Cannes Lions Sample Course.
We've pulled together 10 lessons from our wider Cannes Lions online library to put together a creativity experience that fits you.
Here, you'll get a taste of what's inside, covering topics like Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science.
We've chosen a handful of the more straightforward lessons and questions so you can build confidence quickly. The full paid courses dig deeper, and the questions that are assessed are marked by real tutors.
Each course uses Cannes Lions award-winning work from across the globe. You'll be learning with ideas that are designed to boost your career, taught by creative leaders such as Rory Sutherland, Trevor Robinson OBE, Amy Winger, Keith Reinhard, Debbi Vandeven and many more.
These lessons are made for people in the creative industry, by people who understand it. Everything, including the platform, was built from scratch to help you grow your skills in a way that feels modern, interactive, and genuinely enjoyable.
So, jump in and learn alongside others from Google, Apple, Unilever, Coca-Cola, WPP, Publicis and beyond.
Have fun learning.
Below you'll find the 10 lessons we selected to share with you. We've also included the easier questions, so you should be able to complete the course with ease. In the full courses, you'll face more challenging questions, plus you get 24/7 tutor support.
1. Diversity is Key: When leadership teams are culturally diverse, businesses tend to come up with new products more often and handle international markets better. But what does 'diversity' really mean when it shows up in a company?
2. We Are All Born Creative: Kids naturally experiment and play, with very little self-criticism. How do we get back in touch with that mindset once we're adults?
3. What is Behavioural Science?: Solving a problem using psychology often costs less than going in with a purely engineering approach. When you understand how people think, does that change how well you can work in business?
4.Nine Enders: Could big life decisions be influenced by something surprisingly simple, like targeting people whose age ends in nine?
5. The Power of Storytelling: In 2006, Rob Walker from the New York Times Magazine tried to put numbers around why storytelling works. So what's the best way to create stories that genuinely land in marketing?
6. An Introduction to Marketing with Data: Marketing without data can feel like driving with your eyes closed. The tricky bit is that data by itself doesn't automatically help. What you collect, how you split your audience, and how you use it is what matters.
7. Human Beings Seek Meaning: To stop our brains getting overwhelmed, humans are basically built to notice patterns. Where do stories fit into the way we make sense of the world?
8. An Introduction to Social Media Marketing: The brands doing best on social aren't just broadcasting. They add something to ongoing cultural conversations, and they manage to engage and entertain. (Think about The Sydney Opera House's #ComeOnIn or Wendy's #NuggsforCarter.)
9.What is the role of a strategist?: A strategist's job is to take a messy pile of data, opinions, research, and ideas, then turn it into something simple enough that everyone can rally behind. But how does that actually happen?
10. Develop your curiosity: Curiosity fuels creative concepts that make marketing campaigns work better. What should people in creative fields do to keep their minds open and moving forward?
